What Is Hypnotizability? How It’s Measured and What It Predicts
A stable, measurable difference between people, with far less predictive power in clinics than in the lab.
People differ, sometimes dramatically, in how they respond to hypnotic suggestion. One person’s arm drifts upward as though lifted by a balloon; another feels nothing beyond mild relaxation. Hypnotizability is the name for that difference. It is one of the most studied concepts in hypnosis research, and it matters for anyone reading that research, because it can shape who benefits and how a study’s results should be interpreted.
A working definition
The Society of Psychological Hypnosis (Division 30 of the American Psychological Association) defines hypnotizability as “an individual’s ability to experience suggested alterations in physiology, sensations, emotions, thoughts or behavior during hypnosis” [1]. You will also see the terms hypnotic suggestibility and hypnotic susceptibility. They refer to the same measured quantity, though authors sometimes choose a term to signal a theoretical position.
The definition deliberately says nothing about mechanism. It describes what scales measure, not why people differ.
How it is measured
Hypnotizability is assessed with standardized scales. Most follow the same pattern:
- A scripted induction, delivered identically to everyone, live or recorded.
- A series of test suggestions, roughly from easier to harder. Easier items involve movement, such as a hand feeling heavy and lowering. Harder items involve changes in perception or memory, such as not hearing a sound or forgetting part of the session.
- Scoring, usually by counting how many suggestions the person “passes” against set criteria. Newer scales also ask how real and involuntary each experience felt.
Some scales are given one to one by a trained examiner; others, such as the Harvard Group Scale and the Sussex-Waterloo Scale (SWASH), are designed for groups, which makes screening hundreds of research volunteers practical [3]. Normative data for the Harvard Group Scale from a large UK sample were broadly consistent with earlier Western samples in score distribution and item difficulty [4].
Scores form a continuum. By convention, researchers often label the highest- and lowest-scoring 10–15% of a sample “high” and “low” hypnotizable, with everyone else in the middle [3]. Those bands are a research convenience, not natural types.
The scales have critics. A 2021 review argued that binary pass/fail scoring and testing each suggestion only once discard useful information, that some items use suboptimal suggestion content, and that the classic scales “have outlived their usefulness” for current research questions [2].
What is reasonably well established
People vary markedly. The same review called this variability the most well-established finding in decades of experimental hypnosis research [2].
Scores are stable. In a longitudinal study, 50 people first tested as students were retested on the same Stanford scale 10, 15 and 25 years later. The correlations were .64, .82 and .71, and the median person’s score changed by only one point on the 12-item scale [5]. That is comparable to the stability of other well-studied individual differences.
Broad personality explains little. In a 2025 study of 78 young adults, Big Five personality traits showed no relationship with Harvard Group Scale scores, while daytime sleepiness did [6]. The picture for intelligence is unsettled: a 2025 study of 221 undergraduates found a negative correlation between college entrance test (ACT) scores and hypnotizability, while grades and choice of a science field were unrelated [7]. One study each is not enough to settle either question.
Expectation matters a great deal. In two experiments, responsiveness to suggestion without hypnosis correlated with absorption, fantasy proneness, motivation and expectation, but only expectation predicted it once the others were controlled. Non-hypnotic suggestibility, motivation and expectation together accounted for 53% of the variance in behavioural response to hypnosis [8].
What remains debated
What the scores actually reflect
Different research traditions read the same scores differently. One emphasizes a distinct cognitive capacity. Supporting work includes a brain-imaging study in which 12 high and 12 low hypnotizable adults differed in resting connectivity between the left dorsolateral prefrontal cortex, an executive-control region, and the salience network including the dorsal anterior cingulate cortex, with no differences in brain structure [9]. The sample was small, and a connectivity difference does not establish cause.
Another tradition emphasizes expectations, motivation and the social context of testing, drawing on findings like those above [8]. Many current accounts combine both.
How much the induction adds
People respond to many of the same suggestions without any induction. When suggestibility was measured first without hypnosis and then with it, the induction produced a small but significant increase on average. For a substantial minority of participants, hypnosis decreased suggestibility [8].
Whether it can be trained
In a 1986 study, low and medium scorers received information about cognitive strategies, practice and a video of a model responding successfully. Over half of the initial low scorers and over two-thirds of the medium scorers in that condition scored as highly hypnotizable on two later scales, well above practice-only and control groups [10]. The result is clear; its meaning is not. The study cannot separate a genuine change in experience from people learning what the scales reward, which is part of why the 25-year stability findings and the training findings coexist uneasily.
Does hypnotizability predict who benefits?
In the laboratory, strongly. A meta-analysis of 85 experimental pain studies in 3,632 healthy volunteers found that hypnosis with direct pain-relief suggestions produced clinically meaningful pain reductions of 42% in high and 29% in medium suggestible participants, and minimal benefit in low scorers [11].
In clinics, much less. A meta-analysis of 10 clinical studies with 283 participants found a small-to-medium correlation (r = .24) between hypnotizability and outcome, accounting for 6% of the variance. Smaller studies reported larger effects, and the authors questioned the usefulness of assessing hypnotizability in clinical settings [12].
| Claim | Strength of evidence |
|---|---|
| People differ markedly in response to suggestion | Strong |
| Scores are stable across years in adults | Moderate to strong; the longest follow-up is one 50-person cohort |
| Hypnotizability predicts lab pain relief | Strong |
| Hypnotizability predicts clinical benefit | Weak to modest |
| Broad personality traits predict scores | Little support |
| Training produces lasting real change | Mixed; interpretation disputed |
| A specific brain network underlies it | Preliminary |
Why it matters when reading research
- Selection. Some studies recruit only high scorers. Results from highly responsive volunteers may not apply to people in general.
- Moderation. Some trials report whether high and low scorers improved differently. Where a difference appears, it tends to vary by condition and outcome.
- Comparison. Responsive participants may improve partly through expectation. A suitable control group is needed to tell the difference; see Expectation, Placebo and Hypnosis: Why Comparison Groups Matter. For how this fits into trial design generally, see What Is a Randomized Controlled Trial? Reading Hypnosis Research.
What a hypnotizability score does not tell you
A low score does not mean hypnosis can be of no use, and a high score does not guarantee benefit. A score reflects responses to specific test items under specific conditions. It is not a diagnosis.
A score is not a clinical recommendation. Whether hypnosis suits a health problem depends on the condition and the evidence for it, not on a suggestibility test. If you are considering hypnosis for pain, anxiety, sleep or another health concern, discuss it with a qualified clinician, and see a doctor first about new, severe or worsening symptoms.
Frequently asked questions
Can everyone be hypnotized?
Most people respond to at least some hypnotic suggestions, but the degree varies widely. Researchers conventionally label the top and bottom 10–15% of scorers as high and low, with everyone else in between. In laboratory pain studies, people who scored low gained minimal benefit, so hypnosis does not work equally well for everyone.
Is being highly hypnotizable a sign of being gullible?
There is no good evidence for that. Broad personality traits show little relationship with hypnotizability in recent studies, and in one well-known analysis the only independent predictor of suggestibility was what people expected to happen. Responding to suggestion in a test is a specific skill, not a general weakness of will.
Can you become more hypnotizable?
Scores can rise with training. In one 1986 study, over half of initially low scorers given information, practice and a model to watch scored as highly hypnotizable afterwards. Whether that reflects a genuine change in experience or learning what the test rewards is still debated.
Do you need to be highly hypnotizable for hypnosis to help?
Not necessarily. In a meta-analysis of clinical studies, hypnotizability accounted for about 6% of the variation in outcomes, and the authors questioned whether testing it in clinics is worthwhile. A low score lowers the odds of a strong response but does not rule out benefit.
Sources and further reading
- Elkins, Barabasz, Council and Spiegel — Advancing research and practice: the revised APA Division 30 definition of hypnosis
International Journal of Clinical and Experimental Hypnosis, 2015;63:1–9. Definitions of hypnosis, hypnotic induction, hypnotizability and hypnotherapy. DOI: 10.1080/00207144.2014.961870.
- Acunzo and Terhune — A critical review of standardized measures of hypnotic suggestibility
International Journal of Clinical and Experimental Hypnosis, 2021;69:50–71. Review of the main scales and their measurement limitations. DOI: 10.1080/00207144.2021.1833209.
- Lush, Moga, McLatchie and Dienes — The Sussex-Waterloo Scale of Hypnotizability (SWASH): measuring capacity for altering conscious experience
Neuroscience of Consciousness, 2018;2018:niy006. 10-item group scale with objective and experiential scoring, 418 participants. Band conventions are from the full text. DOI: 10.1093/nc/niy006.
- Oakley et al. — United Kingdom norms for the Harvard Group Scale of Hypnotic Susceptibility, Form A
International Journal of Clinical and Experimental Hypnosis, 2020;68:80–104. Large UK sample compared with earlier Western norms. DOI: 10.1080/00207144.2020.1682257.
- Piccione, Hilgard and Zimbardo — On the degree of stability of measured hypnotizability over a 25-year period
Journal of Personality and Social Psychology, 1989;56:289–295. 50 participants retested on the Stanford scale over 10, 15 and 25 years. DOI: 10.1037/0022-3514.56.2.289.
- Gelebart et al. — Sleepiness may predict hypnotizability, while personality traits do not
American Journal of Clinical Hypnosis, 2025;67:110–122 (online 2024). 78 healthy young volunteers; Big Five Inventory, Epworth Sleepiness Scale and Harvard Group Scale. DOI: 10.1080/00029157.2024.2387360.
- Green and Bradford — Exploring links between ACT scores, STEM field preferences, academic grades, and hypnotizability
International Journal of Clinical and Experimental Hypnosis, 2025;73:230–246. 221 undergraduates; ACT scores, grades and Harvard Group Scale. DOI: 10.1080/00207144.2025.2506458.
- Braffman and Kirsch — Imaginative suggestibility and hypnotizability: an empirical analysis
Journal of Personality and Social Psychology, 1999;77:578–587. Two experiments comparing suggestibility with and without a hypnotic induction. DOI: 10.1037/0022-3514.77.3.578.
- Hoeft et al. — Functional brain basis of hypnotizability
Archives of General Psychiatry, 2012;69:1064–1072. Resting-state fMRI, structural MRI and DTI in 12 high and 12 low hypnotizable adults. DOI: 10.1001/archgenpsychiatry.2011.2190.
- Gorassini and Spanos — A social-cognitive skills approach to the successful modification of hypnotic susceptibility
Journal of Personality and Social Psychology, 1986;50:1004–1012. Training with information, practice and modelling in low and medium scorers. DOI: 10.1037/0022-3514.50.5.1004.
- Thompson et al. — The effectiveness of hypnosis for pain relief: a systematic review and meta-analysis of 85 controlled experimental trials
Neuroscience & Biobehavioral Reviews, 2019;99:298–310. 85 laboratory pain studies, 3,632 healthy participants; results by suggestibility level. DOI: 10.1016/j.neubiorev.2019.02.013.
- Montgomery, Schnur and David — The impact of hypnotic suggestibility in clinical care settings
International Journal of Clinical and Experimental Hypnosis, 2011;59:294–309. Meta-analysis of 34 effects from 10 clinical studies, 283 participants. DOI: 10.1080/00207144.2011.570656.
Sources checked October 16, 2026. This is an editorial summary, not a systematic review or individual advice.